Ankit Kumar Basu

Professional Experience

Sr. Digital Marketing Specialist

Mar 2023 - Feb 2024 Sharaf DG

eCommerce Digital Marketing, Social Media Marketing, SEO, Paid Ads, Email & WhatsApp Marketing, Budget Planning, Brand Building, Collaboration & Partnership.

Marketing Specialist

Sep 2021 - Feb 2023 VIN Group of Companies

Market Research - UAE, KSA & Bahrain, Lead Generation, Marketing Event Management, Digital Marketing, SEO, Media Planning & Buying, Graphics Designing.

Marketing Strategist

Sep 2019 - Aug 2021 Digipuush Marketing Agency

Competitor Analysis, Marketing Strategy, Budget Planning, Marketing Calender & Promotion, Market Research, Influencer Marketing, Display Advertising, Media Buying.

Top Projects

SwissGrip Anti-Slip (www.grip-antirutsch.com)

Comprehensive Marketing Strategy B2B

Utilized educational content, testimonials, visual demonstrations & special offers to create brand awareness, resulting in a 40% increase in inquiries and orders.

Cosco Personal Care (@coscoindia)

Multi-Channel Marketing Strategy B2C

Addressed low brand recognition in a competitive market, implemented a rebranding strategy including social media & influencer marketing, resulting in a 24% sales increase.

Croma Electronics India - Retail Store

Guerrilla Marketing Strategy Point-of-Sale (POS) Promotion

In response to sluggish market growth, lanched tech exchange campaign, social media promotion & print advertisements to boost foot traffic to Croma's stores significantly.

Educational Qualification

PGDM + PGPM

2019 - 2021 All India Management Association, India

Marketing and Finance

Bachelor of Technology

2015 - 2019 MAKAUT, India

Electronics & Communication Engineering

Top Skills

Marketing Mix Modeling

eCommerce SEO

Social Media Marketing

Paid Ads (Google, Fb, Insta, LinkedIn)

Brand Management

Pricing & Budgeting

Marketing Automation / CRM / CMS

Data Analytics & Visualization

A/B Testing & Market Research

HTML5 / CSS3 / JS

Platforms & Tools

WordPress / WooCommerce / Shopify

Semrush / Ahrefs / Screaming Frog

GSC / GA4 / GTM / GMC

HubSpot / MailChimp / ZOHO Campaign

Adobe Marketo / Klaviyo

Adobe Photoshop / Canva

LinkedIn Sales Navigator

WhatsApp & SMS Marketing Tools

Hootsuite / Buffer / Sprout

Microsoft Office 365